Media Collaboration for Human Rights: KNCHR's Integration Initiative for Refugees and Host Communities in Kakuma
Media Collaboration for Human Rights: KNCHR's Integration Initiative for Refugees and Host Communities in Kakuma
By Dominic Kabiru- Head of Public Affairs & Communication-KNCHR
The Kenya National Commission on Human Rights has long recognized the pivotal role played by the media and journalists in advancing its mission. Positioned as key and strategic partners, journalists are considered integral to the success of KNCHR's programmatic initiatives and field assignments. The Commission has been proactive in fostering collaboration with the media, sharing relevant human rights-based information and content to inform the Kenyan public. This engagement also serves the dual purpose of generating visibility for KNCHR's work, particularly in grassroots areas where human rights concerns may be less visible.
In a targeted effort to deepen this collaboration, the Public Affairs and Communication Division executed a well-thought-out strategy between the 6th and 9th of December 2023. This strategy involved a field familiarization tour for five (5) journalists based in Kitale, who represented a diverse spectrum of mainstream and community media, including both print and broadcast outlets, as well as radio activations.
The rationale behind mobilizing journalists from various national and community media outlets was a four-pronged approach. Firstly, it aimed to secure media coverage for KNCHR's commemoration of the 2023 International Human Rights Day. Additionally, the initiative sought to leverage the media to shed light on the 75th anniversary of the UN Declaration on Human Rights and the conclusion of the annual 16 Days of Activism against gender-based violence, which was initiated on November 25.
The focal point of the engagement was to highlight the KNCHR project on the integration of refugees, asylum seekers and the host communities in Kakuma, located in Turkana West, Turkana County. This was the media team's mission. The project emphasis is placed on the integration with host communities and protection of human rights, fundamental freedoms of both groups; and corresponding commitments and obligations expected of the refugees and asylum seekers. Kakuma, home to the United Nations High Commissioner for Refugees (UNHCR) Kakuma refugee Camp, houses over 300,000 refugees and asylum seekers. Remarkably, despite cultural differences, interactions between locals and refugees are harmonious.
During the media familiarization field trip, it was observed that sports emerged as a powerful enabler of cohesion and integration between these diverse groups. On the 7th of December 2023, refugees and host communities participated in a soccer tournament organized by KNCHR. The winners were not only celebrated within the Baraza Park at the heart of Kakuma Town but were also recognized by the Kenya National Commission on Human Rights through its Chief Executive Officer- Dr. Bernard Mogesa, who awarded the winners and runners-up medals and games accessories. This event not only promoted unity and understanding but also showcased KNCHR's commitment to fostering positive interactions within the host community in Kakuma and the refugees and asylum seekers drawn from 24 different countries.
Combine refugees team (in orange kit) and the host community plays in the men’s final of the Kenya National Commission on Human Rights (KNCHR) sponsored football tournament at Kakuma 1grounds in Turkana West, Turkana County on December 7, 2023 ( Photo Courtesy: KNCHR Public Affairs & Communication Division)
The strategic media familiarization field trip was more than just an informational exercise. It emerged as an effective promotional vehicle, generating positive publicity for the Kenya National Commission on Human Rights and the project it is undertaking in consonant with Refugees Consortium of Kenya (RCK). By providing journalists with first-hand experiences and insights into the on-the-ground realities in Kakuma, KNCHR facilitated that strategic reporting. The resulting media coverage amplified the visibility of KNCHR's initiatives, contributing to a broader understanding of human rights issues and integration of refugees amongst the host communities.
Dr. Bernard Mogesa, the KNCHR Chief Executive Officer (2nd left) presents a trophy to one of the winning girl’s football team in Kakuma on December 8th, 2023. He is flanked by Mr. Mitchel Ambasu (extreme left) the Refugee Consortium of Kenya, Kakuma Field Manager. (Photo Courtesy: KNCHR Public Affairs & Communication Division)
Moreover, the media's role in commemorating international events such as the 2023 International Human Rights Day and the 75 years of UN Declaration on Human Rights was essential. By actively involving the media in such initiatives, KNCHR not only fulfills its mandate of raising awareness but also encourages public discourse on critical human rights issues. This, in turn, contributes to a more informed and engaged citizenry, creating a ripple effect that extends beyond the immediate impact of specific events.
The strategic engagement of the media by the Commission during the Kakuma visit is a multifaceted approach with far-reaching positive implications. Beyond serving as a conduit for disseminating information, the media becomes an ally in advancing the cause of human rights. The field familiarization tour to Kakuma stands as a testament to the success of this collaboration, showcasing the positive outcomes that can be achieved when media practitioners and human rights advocates join forces. As the partnership continues to evolve, KNCHR commits in furthering the goals of integration and respect for human rights for refugees and host communities.
The five journalists, representing seven prominent media outlets: Citizen TV, Citizen Radio, TV 47, TV 47 Radio, NTV television, Daily Nation and Radio Maisha; delivered comprehensive coverage during this targeted media advocacy initiative. This effort aimed to raise public awareness about the 2023 International Human Rights Day and spotlight sporting activities designed to foster the integration of refugees, asylum seekers and host communities.
The impact of this media advocacy was significant, resulting in the creation and broadcast of ten (10) media reports that were aired across mainstream television and radio stations. This outreach also extended to two crucial local community radio stations in Kakuma, namely REF FM and Ata Nayeche FM. These two community stations went beyond conventional coverage, providing dedicated slots for live radio talk shows.
The ripple effect of this media coverage reached an estimated 300,000 individuals within Turkana County, constituting a noteworthy portion of the region's current total population of about 920,000 people. The engagement was not confined to the local audience; through mainstream media coverage, the initiative touched an estimated 5 million people nationally, amplifying the message of human rights awareness and the integration efforts among diverse communities.
The diverse reach, encompassing both mainstream and community media, underscores the effectiveness of the media in disseminating information to a wide audience and fostering dialogue on critical issues. The inclusion of local community radio stations further facilitated engagement at the grassroots level, aligning with the broader objectives of the Kenya National Commission on Human Rights.